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ViacomCBS CRM Marketing Manager in New York, New York

REF#: 37216

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: New York, NY

ABOUT US:

CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.

Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.

Follow CBS Interactive on Twitter and Facebook.

DESCRIPTION:

Role Details:

We’re looking for a highly analytical Marketing Manager with experience in digital marketing to support CRM strategy planning for the CBS All Access Retention team, with the goal of driving increased engagement with our subscribers.

Your Day-to-Day:

  • Planning and development of CRM strategy across multiple marketing channels that will drive subscriber engagement and reduce churn.

  • Partner with the Analytics & Research teams to extract and analyze insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journeys.

  • Develop a loyalty strategy driving growth.

  • Recommend segmentation, targeting, lifetime value, and personalization tactics to improve engagement and maximize marketing return on investment.

  • Support ongoing testing for each channel and segment to ensure continued innovation.

  • Retention trend analysis and reporting.

  • Analyze marketing campaign performance and trends. Produce and present reports to understand effectiveness and performance.

QUALIFICATIONS:

What you bring to the team:

You have -

  • Bachelor’s degree

  • 4+ years of experience in a CRM or marketing role, preferably with a subscription product

  • Strong critical thinking and analytical capabilities, particularly in customer segmentation

  • Experience running customer retention programs a plus

  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities

  • Self-motivated and results oriented

  • Understanding of AB/MVT testing

  • Excellent oral and written communications skills

  • Passion for the media and entertainment industry!

#LI-JD1

FUNCTION: Marketing/Promotions

EEO Statement:

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status

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