ViacomCBS Director, Direct to Consumer, E-Commerce - Consumer Products in New York, New York
About The Brand
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (NASDAQ: VIA, VIAB).
Overview and Responsibilities
The Director of Direct to Consumer (DTC) is responsible for spearheading a full range of e-commerce functions within VCP’s Direct to Consumer business.
In this role, the Director of DTC will run point for DTC licensing, budget management and digital merchandising for existing and future DTC sites. The DTC director will partner with internal teams to execute strategy across creative, retail marketing, social media, public relations, and other media traffic driving efforts.
As a key consumer touch point, the Director of DTC will ensure all DTC functions deliver a premium brand shopping experience, while simultaneously achieving monthly sales targets, customer acquisition goals, and ensuring a positive user experience.
Lead and execute strategy for existing and future DTC sites, including CBS, Showtime, Star Trek, MTV, Comedy Central, and Nickelodeon
Create and Drive marketing strategies while collaborating with retail marketing team
Develop customer acquisition strategies and implement to drive awareness, traffic, conversion and revenue growth; including strategy for social, SEM/SEO, referral, print, sponsorship, influencer marketing, affiliate marketing and PR
Build and handle DTC calendars to ensure maximum efficiency driving revenue and site cadence and consumer engagement
Oversee execution of On-Site Strategies, including assortment, merchandising and promotions
Run DTC Budget, including updates, invoicing and allocation to optimize value
Work closely with agency partner to drive sales through Shopify management
Optimize UX/UI based on traffic, search and sales data
Partner with dedicated creative team to develop or demonstrate content for product development, on-site engagement and promotions
Continuous storytelling detailing initiatives, strategy updates, campaigns and creative
Lead retention, promotion and CRM strategies to drive engagement, increased customer return rate and repeat purchases
Oversee DTC Product Development and Approvals process
Collaborate with licensing teams to secure and onboard licensing partnerships for DTC
Produce and Analyze data for all areas of the business including Sales, Google Analytics, Social KPIs, email performance, on-site and linear support
Drive testing and innovation including Social Shopping, YouTube Shelf, Shoppable TV and Marketplace expansion
6-8 years' experience in two or more of the following: DTC, retail merchandising, sourcing/ licensing, dropship management
E-Commerce management experience required
Solid understanding of DTC/ Ecommerce business with a mix of Merchandising, creative, technical and sales knowledge
Validated strong strategic problem solver who can set goals and run multiple, diverse projects
Understanding of retail math concepts, including inventory management and pricing
Strong organizational skills, extreme attention to detail and solid follow up
Executive presence with an ability to influence at the highest levels.
Positive, hardworking, “can do” attitude
Keen eye for design and trend
Knowledge and understanding of Google Analytics, Google AdWords, Social Media Advertising, Affiliate Programs and email marketing tools
Understanding of web customer behavior and ways to react at retail
Experience leading campaigns on Amazon Advertising Platform
Marketplace/ Third Party selling experience (3P, etc.)
Ability to implement SEO/SEM optimization strategy
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Function Consumer Products/Licensing/Merchandising/Retail
Job Type Full-Time Staff
iCIMS ID 2020-14761