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ViacomCBS Director Insights & Marketing in New York, New York

REF#: 36011

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff




CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).


The Director, Insights & Marketing will provide actionable insights into how CBS Local Media and competitive video properties are being consumed across television, digital and OTT platforms, supporting Multimedia Sales.

The ability to interpret data and provide relevant context to explain industry shifts and usage across multiple platforms will be key to success in this role. Executive management will leverage these insights to help drive product and sales strategy. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail and a love of media.

This role will report to the SVP, Multimedia Sales with shared line to the EVP/GM, CBS Local Digital Media.


  • Directs a business intelligence function accountable for analyzing the performance of the digital organization's business operations and products, those of competitors' and emerging business and product and service trends in the industry.

  • Utilize multiple software programs and market research sources to collect, process and visualize data involving various media metrics; software tools include products associated with Nielsen, ComScore, Tableau and more.

  • Work independently and with direction from the SVP, Multimedia Sales and EVP/GM, Digital to identify and communicate key audience trends to Executive management, supporting frequent inquiries, weekly sales meetings and periodic leadership meetings.

  • Collaborate with various internal business groups including sales, research, ad ops and content distribution teams to address and inform important questions relating to CBS Local Media and the competitive, multimedia landscape.

  • Develop and produce regular and ad-hoc reporting, providing various senior stakeholders with an understanding of how CBS Local Media's product portfolio competes in market across scale, tech capabilities and performance.

  • Attendance/participation in relevant media industry events, in-person and/or online.




Interested candidates will be proficient in research methods, with a passion for ALL media and a willingness to learn and work with others.

  • 3-5 years of experience with ALL media platforms and formats, including TV, Digital, OTT + Video.

  • High level of interest in the development and enhancement of processes to transform data into actionable insights.

  • Media math proficiency with the ability to apply to daily requests, deep dives and analyses.

  • Expertise with relevant measurement services and systems including Nielsen, ComScore, Google Analytics, Adobe Analytics and more.

  • Ability to communicate effectively with cross-functional teams across CBS Local Media.

  • Strong analytical and organizational skills.

  • Ability to work independently as well as collaboratively.

  • Expert user of Excel, PowerPoint and Word. Familiarity with Tableau or similar Business Intelligence tools is desired.

  • Bachelor's degree required.



Equal Opportunity Employer Minorities/Women/Veterans/Disabled