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ViacomCBS Director, Sports Communications in New York, New York

REF#: 36251


JOB TYPE: Full-Time Staff




This position is responsible for directing day-to-day strategy and execution of consumer and trade publicity campaigns for live television events, studio television programs, unscripted sports programs and overall department outreach both internally and externally under the supervision of the Senior Vice President. Also responsible for talent relations (athletes and on-air talent) VIP relations, event on-site PR logistics, television production logistics, editing, updating and supporting digital content team.

Principal Responsibilities:

  • Lead campaigns with the Sports Communications team including creation (writing, editing) and dissemination of primary publicity elements (news releases, bios, photography, video assets)

  • Develop and deliver creative, results-driven campaigns with messaging that resonates with network subscribers, PPV buyers, affiliates and sports fans.

  • Oversee that messaging thread through marketing campaigns, digital initiatives, Creative Services product and live production teams.

  • Act as liaison between marketing, digital, production, on-air talent and athletes, managers, event promoters, organizers, etc.

  • Execute multiple publicity campaigns simultaneously for SHOWTIME CHAMPIONSHIP BOXING, ShoBox: The New Generation, INSIDE THE NFL, and various unscripted sports programs.

  • Develop and cultivate relationships with media sources, key reporters, producers, columnists, including developing new relationships with journalists at leading news, pop culture and sports outlets.

  • Fulfill press requests including arrange interviews, pitch story ideas, acquire editorial placement.

  • Coordinate event logistics: production, staff and vendor logistics at boxing events, on-location television shoots, public events and press conferences.

  • Write, edit and disseminate internal and external communications (event announcement, messaging details, etc.)


  • Prefer minimum of four years of college experience with degree in Communications, Journalism, English or related discipline. Minimum five years of progressive experience in public relations, communications or sports /internship and/or employment

  • Excellent writing skills

  • Excellent oral communications skills

  • Ability to work in a fast-paced, deadline-oriented department

  • Ability to adapt to changing situations & environments (i.e. last minute changes to live television show, event logistics, fight card; business travel both nationally and internationally)

  • Creativity - identify unique and newsworthy situations indigenous to each event/athlete

  • Prioritization - ability to work on multiple tasks for multiple events simultaneously


SHOWTIME continues to make its mark across the cultural landscape with one of the most successful programming lineups in television. The SHOWTIME programming slate features original series including Emmy® nominated limited series ESCAPE AT DANNEMORA, BILLIONS, HOMELAND, SHAMELESS, THE CHI, RAY DONOVAN, THE AFFAIR, KIDDING, BLACK MONDAY, THE LOUDEST VOICE, CITY ON A HILL, THE L WORD: GENERATION Q, BACK TO LIFE, WORK IN PROGRESS and ON BECOMING A GOD IN CENTRAL FLORIDA. The network’s eclectic, brand-defining programming is further distinguished by the captivating offerings of SHOWTIME Documentary Films, including docuseries THE CIRCUS: INSIDE THE WILDEST POLITICAL SHOW ON EARTH, Emmy-nominated WU-TANG CLAN: OF MICS AND MEN and THE FOURTH ESTATE and documentary films THE KINGMAKER and READY FOR WAR. SHOWTIME Sports continues to dominate with its flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at [1] and [2]


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