ViacomCBS Marketing Coordinator in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive, a division of ViacomCBS, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, CBS News Digital platforms including the 24/7 digital news network CBSN, and CBS Sports Digital brands including the 24-hour streaming sports news network CBS Sports HQ, as well as digital-first properties in key content verticals, including CNET, ZDNet, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.
Follow CBS Interactive on Twitter and Facebook.
The Coordinator, Program Marketing will help facilitate and lead marketing campaigns in support of a portfolio of brands on the CBS All Access (soon to be Paramount+) streaming service. You will work alongside key members of the marketing team who are responsible for the day-to-day promotion of programs and tentpole initiatives on the service. This will involve building strong internal relationships with team members who oversee social, creative, paid media, and analytics. This role reports to the Director, Program Marketing.
Work across the ViacomCBS brand portfolio, coordinating promotional efforts with key network stakeholders.
Support the execution of marketing campaigns to drive subscriber growth and engagement, including securing asset and copy approval, and facilitating proper link tracking and landing page destinations.
Create presentation materials and decks for strategy meetings, incorporating performance insights and sample creatives.
Coordinate project planning with the internal creative team and manage feedback regarding image and video revisions.
Work with the programming team to develop campaign roadmaps for marketing efforts.
Develop media and creative briefs to guide the campaign planning process.
Contribute in brainstorming digital tactics for new marketing opportunities.
What you bring to the team:
You have -
2 years experience in marketing, preferably at a media or entertainment company.
Experience collaborating with cross-functional teams to handle multiple projects and meet tight deadlines.
Strong organizational skills and ability to adapt to changes in schedules and business priorities.
Comfort with using data to make decisions about marketing prioritization.
Passion for media and entertainment.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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