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ViacomCBS Senior Content Manager - Noggin in New York, New York

About The Brand

Noggin is a leading learning service for families with preschoolers. We deliver streaming and interactive learning content that helps young kids develop skills, knowledge and passions through play with the characters they love. We also help parents help their kids thrive. A direct-to-consumer offering available on 10+ platforms, Noggin reaches families in the domestic market through standalone mobile apps, connected TV apps, and add-on channels. We are forming a team of highly motivated individuals who are eager to work in a start-up-like environment within a large media company. We need innovators and self-starters who are passionate about playful learning and comfortable working in a fast-paced, creative-led organization.

Overview and Responsibilities

Noggin is a leading learning service for families with preschoolers. We deliver streaming and interactive learning content that helps young kids develop skills, knowledge and passions through play with the characters they love. We also help parents help their kids thrive. A direct-to-consumer offering available on 10+ platforms, Noggin reaches families in the domestic market through standalone mobile apps, connected TV apps, and add-on channels. We are building a team of highly motivated individuals who are eager to work in a start-up-like environment within a large media company. We need innovators and self-starters who are passionate about playful learning and comfortable working in a fast-paced, creative-led organization.

We are looking for a Senior Content Manager who will be responsible for writing/editing content and running our social media. The Senior Content Manager will work with key partners to develop clear and effective content for a variety of audiences and channels. This role will be based out of our NYC office and will report to the Director, Audience Development of Noggin.

Responsibilities

  • Content writing

  • Conceptualize, develop and execute on the content for integrated digital marketing initiatives, including social media, email, online advertising, and web content

  • Work from strategic briefs to execute content for brand awareness, acquisition and retention marketing initiatives

  • Deliver clean and concise copy while paying close attention to brand voice, tone, grammar, and accuracy

  • Continue to expand and strengthen the brand messaging, while staying true to the brand and its core values

  • Collaborate with cross-functional teams, including marketing, design, content, learning & impact, and market research

  • Social Media

  • Lead strategy, planning, and execution for organic social media with the goal of growing engagement and improving organic social traffic to the website

  • Handle the social content calendar, including developing content concepts from idea to execution

  • Provide ad-hoc analysis on qualitative and quantitative performance to internal partners

  • Stay up-to-date on new social media tools, best practices, and competitive activity to best use technology and trends relevant to Noggin

Basic Qualifications

  • 5 to 8 years in professional content writing, editing and proofreading

  • Experience in translating strategy into content that is native to each platform and will deliver results (e.g., brand affinity, subscription growth and engagement)

  • Bachelor’s degree

Additional Qualifications

  • Ability to prioritize efficient, multi-task, pivot and work well under pressure

  • Excellent communication, critical thinking, collaboration and presentation skills

  • Curiosity, thoughtfulness and organizational skills, including a meticulous attention to detail

  • Loves the challenge of expressing complex thoughts in a compelling and accessible way, using 90 characters or less

  • A self-proclaimed grammar guru — we welcome anyone who is able to respond to this job posting with a list of the grammatical errors we’ve made in this description!

  • Understands social media best practices and has a desire to grow our existing channels/audiences and build our presence on new platforms

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Location : CityStateForPosting New York, NY

Job Locations US-NY-New York

Brand Noggin

Function Social Media/Fan Engagement

Job Type Full-Time Staff

iCIMS ID 2020-15077

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