ViacomCBS SVP, Media in New York, New York
CBS BUSINESS UNIT: Showtime
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
Showtime is looking for a seasoned executive with extensive entertainment marketing and media experience to lead its media efforts for Showtime Marketing. As the SVP, Media, you will be responsible for all planning and execution of media campaigns that support a wide-range of Showtime programs, products, services and branding efforts. This role also leads interstitial planning and scheduling, off network media planning, buying and implementation, promotions planning, partnerships with CBS Divisions and all other external companies and brands. You will work with the EVP and CMO to opportunistically assess, develop and manage budgets, develop creative and innovative engagement/communication plans, and manage data to help drive performance and efficacy across individual and collective media channels. You will support a wide range of priorities, as you create mechanisms to provide leadership and a data-oriented approach to effectively manage our resources. You will work closely with partners across ViacomCBS to best leverage our company’s ability to reach a diverse set of customers, as you look for innovative, creative and efficient ways to enhance our ability to engage new and existing audiences. You will be a key member of the Showtime Marketing leadership team and will work closely with the other network leadership teams.
Develop and implement media strategies and communication plans that provide clear, effective and efficient engagement for business and brand growth.
Lead the development of systems and mechanisms to gather, interpret and apply a data-forward test/learn approach to our media planning processes.
Set clear objectives, develop innovative media strategies and provide clear articulation of strategies and tactics to a wide range of stakeholders, business units and executives.
Gather, analyze and apply relevant customer insights and data to help define effective, and efficient approaches.
Build and implement media strategies and tactics that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry.
Collaborate and communicate effectively with teams across the company and outside, including our sister companies and media partners.
Develop mechanisms that provide open and clear communication of marketing priorities across the company as a whole.
Collaborate with media agencies, Showtime Research and ViacomCBS Research teams to develop and acquire appropriate and cost-effective systems and mechanisms to gain and measure customer insights, usage data, tracking and analysis.
Create an effective strategy for the holistic management of the Showtime brand identity, with appropriate and effective integration of the ViacomCBS brand into all content marketing activities.
Manage a team that develops all strategic go-to-market content plans, including audience targeting, messaging, positioning strategies, paid media/creative/social media briefs and integrated engagement plans.
Measure outputs against internal and external measures and deliver continuous improvement.
INTERSTITIAL PLANNING AND SCHEDULING
Oversee interstitial strategy, planning and scheduling for the 12 networks and plexes.
Direct the VP, Interstitial Planning and Scheduling on the management of the interstitial department.
Lead the integration of on-air campaigns with off-air marketing efforts, especially advertising and promotions.
15+ years of experience in global brand development and marketing.
Relevant entertainment marketing and team management experience with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products.
Experience leading brand development and strategic planning process.
Experience in developing robust and performance-oriented go-to-market plans for a wide range of content types.
Experience leading and developing diverse teams.
Education, Professional Training, Technical Training or Certification
Bachelor’s degree. MBA preferred.
Strong verbal and written communication skills.
Ability to influence direction on a wide range of department issues.
Possess strong decision-making skills.
Strong project management and skills.
Ability to operate with significant autonomy and discretion.
Ability to prioritize in complex, fast-paced environment.
Ability to gather, interpret and apply a wide range of data.
SHOWTIME continues to make its mark across the cultural landscape with one of the most successful programming lineups in television. The SHOWTIME programming slate features original series including Emmy® nominated limited series ESCAPE AT DANNEMORA, BILLIONS, HOMELAND, SHAMELESS, THE CHI, RAY DONOVAN, THE AFFAIR, KIDDING, BLACK MONDAY, THE LOUDEST VOICE, CITY ON A HILL, THE L WORD: GENERATION Q, BACK TO LIFE, WORK IN PROGRESS and ON BECOMING A GOD IN CENTRAL FLORIDA. The network’s eclectic, brand-defining programming is further distinguished by the captivating offerings of SHOWTIME Documentary Films, including docuseries THE CIRCUS: INSIDE THE WILDEST POLITICAL SHOW ON EARTH, Emmy-nominated WU-TANG CLAN: OF MICS AND MEN and THE FOURTH ESTATE and documentary films THE KINGMAKER and READY FOR WAR. SHOWTIME Sports continues to dominate with its flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at  www.showtime.com and  www.showtimeanytime.com.
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status
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