ViacomCBS Tracking Engineer in New York, New York
About The Brand
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview and Responsibilities
We are looking for a hardworking and highly motivated individual with strong analytics implementation skills, technical curiosity, and critical thinking to join our Measurement Operations group.
Data plays a central role at CBS Interactive, and as part of the Data & Insights Group (DIG), our team is a crucial part of our success. It drives business, product, and operational decisions by providing rich data, strategic insights and analytical products. We are looking for a Tracking Engineer who is passionate about data and entertainment, and who thrives in a dynamic and fast-paced environment. The position is anchored around implementing measurement solutions on our growing portfolio of products that offer CBS Interactive across our digital properties as well as content on multiple access points covering properties such as: Nickelodeon, BET, MTV and Comedy Central, Vidcon and many more.
The ideal candidate should have the interest and ability to take on highly advanced measurement implementations. This requires expert-level knowledge of our analytics platform (Adobe Analytics / Omniture) and ensuring that all implementations conform to our data governance as well as industry standards.
Drive multiple analytics solution design projects in parallel
Communicate and break down highly complex data problems into simple, feasible solutions
End-to-end delivery of analytics implementation projects
Partner with multiple stakeholders to develop and execute appropriate measurement and tagging plans for Adobe Analytics to satisfy analytics use cases
Perform data quality audits, QA tags, identify data collection issues, suggest improvements and work to implement fixes
Develop documentation of use cases, tracking specs, and QA results
Provide thought leadership for data collection and ways to standardize across a global environment and assist in establishing governance standard methodologies
Act as a liaison between business owners and application development teams
Bachelor's degree and 2-3+ years work experience in analytics implementation or consulting
Expert level user of digital Analytics solutions such as: Adobe Analytics (Omniture) or Google Analytics
Direct involvement with developing and implementing measurement plans and tagging strategies, as well as the ability to QA analytics implementations
Knowledge of how analytics data is extracted and used within reporting tools
Experience developing solutions with tag management systems (Tealium, Adobe Launch)
Agile experience and familiarity with JIRA and Confluence
Experience with mobile app and video measurement implementations
Adobe Analytics processing rules proficiency
Strong written and verbal communication skills, including communicating technical concepts to non-technical audiences, as well as translating business requirements into technical specs for developers
Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with strong analytical and critical thinking skills
Solid client management skills – experience agency side and/or supporting large, diverse internal client groups
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Location : CityStateForPosting New York, NY
Job Locations US-NY-New York
Job Type Full-Time Staff
iCIMS ID 2020-15079