ViacomCBS Marketing & Publicity Manager (Melbourne) in South Yarra, Australia
CBS BUSINESS UNIT: Simon & Schuster
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: South Yarra,AUS
Simon & Schuster, a division of ViacomCBS, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
Welcome to Simon & Schuster: one of Australia’s fastest growing book publishers and part of the global ViacomCBS organization. We now have an exciting opportunity for a confident, innovative and self-motivated person to for the role of Marketing and Publicity Manager based in Melbourne. If you are looking for a varied and exciting role working in a team of passionate book-lovers, this could be the job for you.
The purpose of this role is to develop and implement promotional strategies for designated titles and campaigns that generate sales and increase awareness of authors.
Responsibilities include, but are not limited to:
Development and implementation of all elements of allocated book campaigns including PR, trade marketing, advertising, point-of-sale creation, digital media
Liaise with the media to secure media coverage that delivers sales. This includes selling extracts; organizing TV, radio and print interviews; the creation of social media campaigns; and interacting with bloggers online
Provide campaign information, presentations and any assets, as required, to the sales team for designated campaigns
Effectively communicate promotional activities to internal and external stakeholders including authors, agents, international colleagues, media, etc.
Organise and execute author tours including securing media and events, booking and confirming travel and accommodation requirements and organizing the authors day-to-day travel
Organise and execute media conferences, events and launches
Keep abreast of changes and developments within the media, marketing, retail and digital spaces
Liaise with international colleagues to obtain marketing and publicity information and assets and ensure strategies are aligned
Required skills and experience:
At least 2+ years’ experience in a marketing or PR role, with PR experience favourable
Book industry, or similar industry, experience preferable
The ability to multi-task and plan meticulously
A strong verbal and written communicator
An innovative thinker with creative flair and keen understanding of changing consumer behaviour
Proficiency in using Microsoft packages
Demonstrated skills in managing broad stakeholder relationships
A team player and the ability to work in a small, collaborative, fast paced environment with a proven ability to meet tight deadlines
A keen reader
This is a critical role within a dynamic organisation and an ideal opportunity for you to have a positive impact on the continued evolution of our Australian business.
If you have the required skills and experience, we’d love to hear from you. Please send your CV and examples of your work with a covering letter online.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled